We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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A Realm of Possibilities: Catching Up with Eun Young and Min Gu
Eun Young and her husband Min Gu were unable to support themselves in North Korea through government-approved means, so they found other ways to survive. She worked in an underground market and he traded goods between North Korea and China. This life was difficult, but they continued on in order to provide their child (they asked us not to disclose their child’s gender) with the best future possible. However, they eventually came to realize that their situation would never improve if they stayed in North Korea and resolved to escape in pursuit of a better life.
Today, Eun Young and Min Gu are safely resettled in South Korea and are making lives for themselves in their new society. Our resettlement coordinator, Anna, recently met up with them to talk about their lives in North Korea, what they're doing now, and what their plans are for the future.
Anna: I saw a North Korean restaurant close by your apartment on the way.
Min Gu: The person who owns the restaurant is also from North Korea and she resettled seven years ago, but the food there is not as good as what you can have in North Korea. I asked them to slice and fry tofu thinner because that’s what it is supposed to look and taste like back home.
Eun Young: Those aren’t authentic. It’s not a matter of the thickness, but rather the quality of the tofu, because in North Korea two to three generations of a family will make tofu traditionally and it’s so flavorful and good. But, I still go to the restaurant instead of going to a bigger and nicer restaurant whenever I miss my hometown. They also have corn-noodle soup and stuffed squid, and every bite makes me feel nice and warm. Have you tried any of these foods?
Anna: My friend from North Korea and I once made rice-filled tofu, but I’ve never had corn-noodle soup. It sounds really good!
Min Gu: (Chuckles) It’s not like what you'd expect. People back in North Korea eat it to fill their stomachs. Why would you go to the North Korean restaurant when there are so many better choices? As I said, we go there because it brings back our memories of home.
Anna: Many North Korean people must live around here.
Min Gu: Yes, I’m guessing about 30% of the residents of this apartment complex are North Korean. Many disabled and elderly people who receive housing through the government live in the apartment complex, too.
Anna: By the way, what happened to your leg?
Min Gu: I got hurt at work. I was hospitalized, but I came home for today because you were coming.
Eun Young: Actually, you don’t go to hospital for a sprained ankle in North Korea. You just rest and apply a steamed towel to the ankle. Hospitals here have better technology and service, so he can be treated with the proper procedures.
Anna: When do you remove the bandage?
Min Gu: I now have to wear a cast. It’s terribly boring to spend all my time at the hospital. I’d rather work.
Eun Young: We enjoy working; it’s so rewarding. We both received our first paycheck in November. We sent $2,000 out of $3,000 to our child in North Korea.
Anna: Who is your child staying with?
Eun Young: With an aunt. We recently had a chance to talk to our child on the phone, I recorded the whole conversation and listen to it every single day.
[Recording of the conversation]
Child (age of 9): Mom?
Eun Young: My darling, I miss you, I really do. Mom and dad just sent your aunt $2,000. It’s 100 $20 bills. Okay? If there’s anything you want to eat or have, don’t hesitate to ask your aunt. Ask your aunt to buy you fruits if you want. Don’t cry, Mom and dad will bring you out next year. Please be a little more patient. Also, drink milk. You promise me to drink milk every day, okay?
Child: Mom, don’t worry. Stay healthy.
Eun Young: I’ll be never relieved until we meet. We’ll bring you out. I’ll hand the phone to your dad.
Min Gu: Stay healthy and eat well. Don’t tell other friends and teachers that you’ve talked to us. Always be careful.
Child: (Sobbing) I want to see you, dad. I miss you.
Anna: S/he seems mature.
Eun Young: S/he used to be like a baby sometimes and was very affectionate, but s/he has changed over past few months. My sister-in-law takes good care of my child, but it’s not the same to live with someone other than your immediate family.
Anna: When people first attempt to escape, you can’t predict how it’ll turn out. Is that why you couldn’t bring your child with you?
Min Gu: Yes, exactly. If two of us get caught crossing the river or in China, we can make excuses since I worked as a trader between the two countries. We would be imprisoned for a shorter period. But if we get caught with our child, there’s no explanation other than defecting from North Korea.
Eun Young: But after we succeeded, I regret bitterly not bringing our child. We want to bring him/her out some time next year when we’re more stable and have enough money to support him/her. I’m glad that it’s possible to hear his/her voice through the phone and to be able to mail each other occasionally. My child recently sent me a picture of him/herself in the clothes that I sent him/her for the holidays. It means a lot to him/her when I pick out a piece of clothing and send it instead of cash.
Anna: S/he looks good in yellow!
Eun Young: His/her favorite color is yellow, but I’m worried that people suspect s/he has relatives in South Korea because s/he owns better belongings than his/her friends. We need to bring him/her out as soon as possible. That’s why we work so hard to save money, there’s no time to waste.
Anna: What was your biggest challenge in South Korea?
Eun Young: I struggled to figure out what kinds of job were out there, what I’m good at, and how to make a wise decision when I’m newly resettled.
Min Gu: Nothing too hard, but I’m busy catching up with South Korea’s advanced technology and assimilating in a new society.
Anna: How often do you think about North Korea? What do you think about?
Eun Young: Yes, every second of my life I think about North Korea, especially the food shortage. I wish they could have enough food so they don’t starve to death. I wish people in North Korea could have this freedom that I have now. I have a better life here, but people in North Korea are dying because of starvation.
Min Gu: Even just before we left North Korea, a young-man who lived next door died of starvation although he served in the military for thirteen years. I saw no hope.
Anna: What was your biggest challenge in North Korea?
Min Gu: We had enough to feed our child, but I was always nervous living in an unstable society with fear of getting caught or being imprisoned for irrational reasons.
Eun Young: Day and night, I was always intimidated by someone knocking on the door. That sound was so terrifying because we bribed the head of a company so that my husband could run his own business instead of taking a labor-intensive job that was required by the government.Anna: What was your happiest memory in North Korea?
Min Gu: (Looking at his wife) Did we ever have a happy moment there? Maybe once a year? When were we happy?
Eun Young: (Smiles)
Anna: How did you get involved with your trade job?
Min Gu: My parents were from Japan and taught me about the concept of capitalism. Although it was a highly risky job, I did it to provide a better quality of life for my family. It was all for my child. I was also discriminated against and couldn’t pursue certain careers because my parents were from Japan.
Anna: It seems like you were more aware of the outside world since you had traveled to China many times?
Min Gu: I traveled to different provinces in North Korea for business, and I realized that some of these people have also awoken to the reality of the outside world. Young North Korean women in the bigger city talk and dress like South Korean women. I even saw a group of young people at a restaurant who tried to talk with a South Korean accent and had fun. Without government regulation, North Korean culture is going to be the same as here in the South. They secretly watch the same types of movies and dramas all the time.
Anna: How were you able to travel to many different provinces?
Min Gu: As long as I pay them enough, they’ll issue a travel permit right away. If you pay them in the morning, you’ll be able to obtain the permit in the afternoon even to go to China. Well, if you have certain amount of accumulated capital and a respectful family background, North Korea is not the worst country to live, but you never know when the government will take all of that away from you. Everyone has the same concern.
Anna: Aren’t you worried about the competitive nature of life in South Korea?
Eun Young: No, I’m not worried at all. The more we work, the more we earn. It’s very satisfying and no one will accuse or arrest me. I like that!
Anna: What is it like living in freedom?
Min Gu: It’s so relaxing and fascinating to live like an actual human being.
Eun Young: The effort and time I put into my work pays off. I really appreciate the sense of accomplishment. In North Korea, although you’re healthy and your physical condition is allowing you to work, you never get paid for your labor anywhere. We jokingly said to each other that at least one person per household should go to South Korea because they’re better off. It’s a shame.
Anna: What is something that you started to do in South Korea that you never did before?
Min Gu: Nothing yet.
Eun Young: I thought about it, but I haven’t been able to challenge myself to learn a new thing just yet. I wanted to learn how to use computers and take classes to be a nurse assistant. My husband wanted to get a heavy equipment driving license, but we both agree that it’s more important to save money first to bring our child out. We’ll achieve those goals little by little. I know if I try to achieve too much too fast, I could lose it all, so I’m not in a hurry.
Anna: What advice would you give to someone who just arrived in South Korea?
Min Gu: When you come to South Korea, live your life to the fullest. As long as you keep trying, anything is possible. Some people might have more resources to start with, but it’s important to appreciate what you have, not complain about what you don’t have.
Eun Young: Sometimes I feel shameful to look at myself sweeping the street all day and think ‘Why did I risk my life to escape to do this?’ and I’m so sad that I wasted half of my life in North Korea. The last 40 years of my life seem like a blank sheet of paper. If I was born in South Korea, I would have been able to receive a proper education and achieve more, however, it’s even more depressing when I think of people who are still in North Korea who never had a chance to live in freedom like an actual human being. I’m going to put all of these negative thoughts away, and work hard and do my best to provide a stable and healthy life for my family.
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