We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
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Love and Dating ... in North Korea
This updated version of Love & Sex in North Korea was originally written by LiNK for Koreaboo.
According to historians who are really good at remembering when things happened in the olden days, sex and love existed before the Internet was even invented. Before 56K dial-up, phones, and even Tinder, humans found ways to interact completely offline and engage in sexual activity. In fact, biologists believe that the human proclivity for sex is universal and plays a major role in producing baby humans, thereby maintaining the human race’s existence. (Go humans!)
So could it be that in North Korea too, people have sex and fall in love and do romantic things with each other?
According to North Korean refugees that I’ve worked with, the answer is: Yes. North Koreans have sex too.
So, how do North Koreans do it?
First of all, the baseline to understand is that overall North Korean dating culture is pretty traditional and conservative. Think South Korea, but 50 years ago. One of the reasons for this is, well, North Korean society is quite conservative and patriarchal in general and North Korean media is super old-fashioned. In North Korean films you don’t see couples kissing or being physically affectionate with each other, so many North Koreans are just not used to PDA and wouldn’t dream of being too affectionate or kissing in public.
Nonetheless North Koreans do meet and date and fall in love like everywhere else. A lot of it starts in school (awww) and people also meet at dances or house parties. That’s right, when the parents are out of town young urban North Koreans will often invite a bunch of friends over and have a party. Once ‘the eyes have met’ the boy often has to do a lot of the pursuing. And guys, spare a thought for our brothers there: Only about 10% of North Koreans have a mobile phone. So for most, it has to be done the old fashioned way.
Either you have to pre-arrange to meet ‘10 trees away from the school gate at 7pm on Wednesday’ or you have to take the risk of going to their house. The danger, of course, is that you knock on the door and their mother answers, causing all that (traditional Asian) embarrassment. So a common trick is to knock and wait for someone to call out “Who is it?” If it’s the mother you say “I’ve come for Eun-kyung” (even though your girlfriend’s name is something else) and pretend you got the wrong house. If your girlfriend answers, then you can say, “It’s me! Come out!” Nicely done.
Finding a place to date isn’t so hard; people hang out in the park, or by the river, or around the market. But it’s when you need a bit more privacy that things get more difficult. The vast majority of young North Koreans live in their parents house until they get married (even more so than South Koreans) so there is no privacy at home. So when the relationship heats up, young couples will often go to the North Korean equivalent of a love motel, which is basically paying a middle-aged women to clear out of their own house for a few hours so the couple can get it on. A more risky space for a frisson might be a storage room with an unlocked door, or even a train toilet.
However, there’s a problem here...well, a few in fact. Sex education is almost non-existent in North Korea. And contraceptive pills and condoms can be hard to come by, too (you can’t just stop by the closest 24-hour convenience store). I have a friend who used to smuggle goods from China to sell in North Korea, and she says she saw a pregnancy test for the first time in 2007. She of course promptly smuggled some in to sell to North Korean women. This combination of factors unfortunately leads to a lot of unplanned pregnancies and risky abortions amongst unmarried women.
Like other aspects of North Korean culture, dating culture is not static. And as with other social changes, one of the major drivers is the influx of foreign media being smuggled in on DVDs and USB drives, and now even Micro-SD cards. In fact, one of the reasons South Korean dramas and films are so popular is because, in contrast to North Korean government-produced films, they show compelling human stories of love and relationships, and have addictive plotlines. If all you had access to was government propaganda your whole life and then suddenly you heard that your friends had access to this amazing new foreign stuff, you might risk watching it too.
In the first few viewings, these simple South Korean soaps can be revelatory: The PDA, the attitudes of the female characters, even the way they talk and dress. The love story in the Korean drama Winter Sonata, which is credited with starting the Korean Wave across Asia, is still remembered fondly by many North Korean refugees.
Similarly when My Sassy Girl was smuggled in many young women who watched it were driven to imitate not just Jeon Ji-hyun’s fashion and hairstyle, but also the confident and cool way in which her character treats her boyfriend. (And of course in the background of these films and dramas, North Korean viewers can’t help but notice that South Korea looks way richer than North Korea). These information changes are confounding economic changes in their effects on gender relations, as bottom-up marketization has raised the status of women as they play a key role in illegal and semi-legal entrepreneurial business activities.
Humans being humans, porn is also being smuggled into North Korea. And without getting too PG-13, it would be fair to assume that this also opens up and accelerates changes in behaviour between the sheets as well.
It’s worth noting that despite a big growth in flows of foreign media over the last 10 years it is still limited, and especially in the countryside and in the interior of the country away from the border with China, people have much less access (if at all). So there is huge regional variation in North Korea and dating culture will still be very traditional and conservative in the countryside, whilst changing rather quickly in Pyongyang and other major cities and border towns. In addition, young Pyongyangites also mostly have mobile phones now, meaning fewer nervous knocks on doors.
Because of the government’s ongoing restrictions on culture and extreme paranoia over foreign media, North Korea was late to the sexual revolution. But it is now happening, and it is no trivial matter. The emulation of dating culture learned through South Korean and other foreign media, particularly among young urban North Koreans, is contributing to increased sensitivity to foreign trends and a liberalization and modernization of culture and society from the bottom up. And in the long run, it’s this kind of social change that will help usher in a wider transformation and opening of North Korean society, to the benefit of the North Korean people and humanity as a whole.
--SOKEEL PARK - director of research and strategy
