We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Starting Fresh: A Conversation with Jin Kyung
Jin Kyung escaped North Korea after experiencing her own modern-day Cinderella story. Her parents divorced when she was still young, and for a short time she lived comfortably with her father, but when her father remarried a year later, Jin Kyung’s life took a turn for the worse. Her father often worked away from home, leaving her alone with her stepmother, who scolded and punished her every day. Resolving to find a better life for herself, she escaped to China.
Jin Kyung was sold soon after crossing the border, but the family she had been sold into showed kindness and love to her. Unlike many women who are sold, she was allowed to come and go as she pleased. She came to be fond of the Chinese man and his parents. However, Jin Kyung wasn’t ready to settle for a life as an illegal immigrant in China despite being grateful for a happy home. Her new family helped coordinate her escape to South Korea, which she admits is not a common occurrence. After resettling in South Korea, she attended school and eventually reunited with the Chinese man, who is now her husband. They have a four-month-old son together and she’s currently a stay-at-home mom.
Our resettlement coordinator Anna visited with Jin Kyung and her son recently to see how they're doing.
Anna: What was the best thing that happened to you recently?
Jin Kyung: I’m grateful for every day for numerous reasons. It especially warms my heart to see my baby smiling, although taking care of him is sometimes physically demanding. My husband and I talked about having a second, but I’m not sure if I can handle it if I start attending college. In fact, I also passed the GED this past April and just submitted two college applications yesterday as a hair design and make-up artist major.
Anna: What's your biggest challenge in South Korea?
Jin Kyung: Raising a child is very challenging and sometimes tiring, but I enjoy it so much and want to have a second one as soon as possible.
After I got out of Hanawon and for a few months after that, I felt so lost and clueless.
Anna: How did you overcome the challenge?
Jin Kyung: Although many people recommended for me to go back to school, I only wanted to earn money to send to my family in North Korea. I soon found a job at a factory, but realized that there’s a limitation to the types of careers that I can pursue if I don’t get a proper education. I realized what my priority should be after working in a labor-intensive job at the factory.
Anna: Who has been the biggest help (outside of LiNK) to you since you arrived in South Korea?
Jin Kyung: A teacher from the alternative school that I attended the last few years. She is the one who actually got me interested in studying and led me to gain different perspectives on the world and life. She’s such an enthusiastic person who didn’t mind if I asked her questions, and she was always available when I needed her. I’ve been able to achieve as much as I have up until now thanks to her.
Anna: What was your biggest challenge in North Korea?
Jin Kyung: Living itself was very hard. I always faced starvation and struggled with serious domestic conflict. When I reached puberty, I abruptly left home to escape from that reality.
Anna: What is it like living in freedom in South Korea?
Jin Kyung: I believe resettling in a new society is not easy whether you have more freedom or not. I had an inferiority complex because I had a different intonation and background from South Koreans. For example, I couldn't even understand what a bank clerk was saying to me one time. I used to care so much what other people thought about me. It just takes time to adjust to a new community.
Anna: What is something that you started to do in South Korea that you never did before?
Jin Kyung: STUDY! I've always wanted to attend school to study and make friends since I was back in North Korea, but I had to leave school at a young age for family reasons. At first, I had no confidence in myself to study again, and I was honestly afraid to start anything at that time. The teacher whom I mentioned earlier, she boosted my confidence by lavishing me with praise. She encouraged me with praise for one correct answer instead of scolding me over nine wrong answers. In spite of many unfamiliar words in math, Korean, science, sociology, and history classes, I quickly gained more confidence and started to catch up! I’m still so proud of myself for passing the GED this year and I’m anxious, yet excited, to start college soon.
Anna: Have your perceptions of Americans and South Koreans changed?
Jin Kyung: I honestly had no spare time to care anything other than living day by day. I really didn't know much about other countries, but the fact that I grew up hearing bad things about them gave a negative impression. I actually used to think that the U.S. is the cause of separation of the Korean peninsula and wished that the U.S. had never existed, however, those thoughts all changed once I arrived in China by simply watching Korean movies and dramas.
Anna: What advice would you give to a friend who just arrived in South Korea?
Jin Kyung: I don’t think I’m in a position of giving them advice because there are many defectors who have lived here longer than I have. Nonetheless, I realized a few things as I resettled in South Korea. I wish North Korean defectors opened up their mind more to accept this new culture and engaged with South Koreans. I believe that it’s difficult to understand someone’s hardship if you haven’t been in the same situation, so I, as a North Korean defector, would like take an approach to get along with South Korean friends.
Anna: How often do you think about North Korea? What do you think about?
Jin Kyung: I should, but I tend not to think much about North Korea. I get upset whenever I think of North Korea because it brings out my hurtful memories and struggles. I’m also so sad and feel pity for those who still live under the miserable circumstances.
You can help more North Korean refugees escape China and resettle in a safe country. Start a fundraiser today!
