We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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New Beginnings: A Conversation with Hae Jung & Sue
Hae Jung is very familiar with loss and grief: Her mother passed away when she was a teenager, after she grew up and got married, her husband died, and three years after that, her father starved to death. Life became unbearably difficult for Hae Jung after the death of her father. With no family left and no resources to survive on, she escaped to China in search of a better life.
Hae Jung was arrested twice during her 14 years in China, but was able to evade repatriation on both occasions. Still, she lived with constant anxiety that she would be caught and sent back, and her Chinese-born daughter, Sue, grew up fearing for her mother’s life.
Seeing the devastating effects that living in hiding had on her daughter, she escaped with Sue to South Korea. Together, they made it safely through LiNK’s networks, a journey which was funded by UT Austin's Rescue Team, just before Sue’s 8th birthday.
Now safely resettled in South Korea, Sue is attending school and Hae Jung is working as a salesperson at a mobile phone company. Hae Jung also volunteers at a local welfare center to aid people with disabilities by cooking for them and cleaning their houses and helps out at her daughter’s school as a crossing guard with other parents.
Our resettlement coordinators, Jihyun and Anna, recently met up with Hae Jung and Sue to see how they’ve been doing.
While cutting up some fruit to serve, Hae Jung began to talk about what it's been like to live in freedom...
Hae Jung: Even nowadays, more than two years after I resettled in South Korea, I still pinch myself to see if this is real—that I’m free, that I live in South Korea. Although there are difficulties here, too, especially for people like me who still don’t know a lot about this society, I always try to think that I can overcome those difficulties. If I already think it is impossible to overcome, I can never overcome anything.
Jihyun: What advice would you give to a friend who just arrived in ROK?
Hae Jung: Try to learn as much technology as possible to facilitate your adjustment to this society (especially knowing how to use computers and the Internet is so necessary). You have to experience new things on your own instead of only listening to other people’s experiences. And, go to college if you are young enough.
No matter where you go, you will always face difficulties, conflicts with other people due to different cultures and customs. Some people will look down on you and you will make mistakes because you are not used to this society. Although South Koreans don’t have to adjust to this society the way resettled North Koreans do, they also deal with similar things in life. We are not that different. Try to find people you can open your heart to, share your struggles with, and laugh about the struggles with them.
Don’t be afraid of difficult things or interpersonal conflicts. Try to remember what you went through in North Korea, where you were not treated as human beings, then it will give you different perspectives on how to approach difficulties you may have.
Jihyun gave Sue a wooden pen, which she was very excited to receive, with the UT Austin crest carved into it. The pen is a gift from Julian, a former member of the UT Austin Rescue Team who now interns at LiNK HQ. Hae Jung and Sue have met Julian twice in South Korea.
Jihyun showed Hae Jung and Sue a video of Julian saying hi and telling them about what he’s doing at LiNK HQ as an intern. Hae Jung was so happy to see Julian that she actually waved and said "Hi!” twice while watching it.
Jihyun to Sue: How do you like school these days?
Sue: It’s alway fun!
Jihyun: What is your favorite subject?
Sue: “Math”
Jihyun to Sue: What are you thankful for this year?
Sue: What do you mean?
Jihyun: Well, for example, you could be thankful because you had a summer break this year, haha. You also saw Julian from the UT Austin Rescue Team again and you got to study with your tutor through our ETCE Program earlier this year. And...ah, your fractured wrist healed well and fast, too! So is there anything you are particularly thankful for, which happened this year?
Sue: “Aren’t we thankful for just the fact that we have life?”
Jihyun to Hae Jung: How do you and Sue spend time together?
Hae Jung: I try to spend as much time as possible with my daughter. We often go to the park in our apartment complex to have mom and daughter time by walking and exercising together. Sometimes we do karaoke, too. When I went to karaoke with my daughter for the first time, I was surprised to see her sing and dance to a lot of South Korean pop songs. I was like, ‘when did you learn all that?’. I realized that kids adjust faster than adults. You know, she already has a South Korean accent.
Jihyun: What kind of difficulties did you face in North Korea?
Hae Jung: Things were so difficult during the famine in the 90s, especially after the public distribution system collapsed in 1994. One time, after starving for so many days, my father and I started moving around to different towns with salt and matches to find tree roots and bark. Whenever we found tree roots and bark, we cooked them with salt and ate them. We had to do that to survive until wild, edible greens started growing in June, so we could eat the greens instead of tree roots and bark. In July and August, I got to save some greens so I could sell them at the illegal marketplaces. However, sometimes my greens even got taken away by the police whenever they cracked down on the illegal marketplaces.
Very sadly, during the famine, I lost many of my family members. I still remember the very moment when I saw my father dying of starvation while crying for corn soup and tofu that he really wanted to eat. I was also very close to starving to death. I weighed as little as 55 pounds, which was not even a half of my normal weight of 119 pounds. If my friend hadn’t brought me some kernels, I would’ve died of starvation like my father.
In order to survive during the terrible famine, the people, including myself, started eating mice, but they were so hard to catch. You might think it sounds so gross, but when you are starving for so long, your mind gets so focused on finding anything edible—and how you can skin and cook them. Whenever I caught a mouse and cooked it, it smelled strong so people living on the same block noticed the smell and could tell someone near them was cooking mouse meat. Starving kids near my house were crying because they smelled it. I tried to share the meat with those kids as much as possible, but sometimes I couldn’t because I was starving, too, and didn’t have enough to share.
Jihyun: What are some difficulties you’ve faced since resettling?
Hae Jung: When I first came to South Korea, I had a hard time understanding expressions and words that South Koreans use. Because of that, I had difficulty communicating with people at work when I was working as a caretaker and waitress.
Jihyun: What is it like living in freedom in South Korea?
Hae Jung: It is very convenient thanks to more technology. Before I left North Korea in the late 90s, in my town there was only one TV in every five households and the TV had only one channel. Now in South Korea, however, every house has at least one TV and it has so many different channels. Also, almost every household has a computer and uses the Internet.
I think the Internet makes my life so much easier. If I want to listen to my favorite songs or look up information, I just have to move my fingers.
I feel so much freedom in many parts of my life. I love that people don’t bother you as long as you don’t bother them or break the law. I also think that the freedom makes people not only more equal to one another but also more friendly to each other.
I love being able to learn new things here.
When I got my ID, after coming to South Korea, I was happy. I felt like I had become a human being again (because I lived illegally in China for so long, always hiding and being afraid of getting caught). When I was in North Korea and China, I felt like I was an animal like a dog or a pig. Since I live as a human being here with freedom, I am proud of myself and even compliment myself for living like a human, which I longed for in North Korea and China.
Freedom also enables me to be healthy since I don’t have to do a lot of physically hard labor that a lot of people still do in North Korea these days due to lack of technology and infrastructure.
Jihyun: What hopes do you have for Sue?
Hae Jung: Of course, like any other mom in the world, I want her to be successful in life. I hope she will go to a good university, study overseas, get a good job, and prosper in many ways. I know that is just my wish. It is out of my control and it depends on how much she tries/her effort.
The most important thing for me is that Sue will grow well—healthy and happy. I want to be there for my daughter whenever she needs me. I want to be positive to her all the time so I can be a good role model and influence her to also take on a positive outlook on life.
Also I want to continue telling her to appreciate what she has and to care for others who are underprivileged and have disabilities. I want her to know that we have to give back to the society because we’ve received so much from people like LiNK’s staff and supporters.
You can help more North Korean refugees escape China and resettle in a safe country here.
