We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Life in Freedom: A Conversation with Brian
For many years, Brian lived a charmed life in North Korea. He had a loving family, a university education, and a full stomach, but everything changed when the government stopped providing rations and wages for work. To make extra money, Brian's father began working as a broker, helping desperate North Koreans escape to China.
When his father was outed in a newspaper for helping a high profile defector escape, the entire family was put in danger. Brian's parents immediately fled to China. He followed soon thereafter, but was captured upon arrival by Chinese police. He spent the next two weeks in a detention center in China, where he was routinely beaten. Thankfully, LiNK was able to pay for his release so he could avoid repatriation.
Since resettling in South Korea, Brian's been very busy. He began attending university shortly after he arrived, hoping to become a journalist in the future so he can write about North Korea for an international audience. This year, he got married to another North Korean defector and they're now expecting their first child.
Our resettlement coordinator Jihyun was able to catch up with Brian recently to talk about what his life has been like since resettling.
Jihyun: What is the best thing that happened to you this week?
Brian: My pregnant wife and I found out that we are having a daughter! Yeah, we are so happy!I felt so bad watching my wife going through morning sickness. She couldn’t eat properly until recently.
Jihyun: So did you not eat when she couldn’t eat because you felt so bad for her?
Brian: Oh, no. I still ate well, because...you know, I was hungry. Haha.
Jihyun: Oh yeah, I understand. Of course you had to eat well so you could protect and take good care of her when she couldn’t eat. (Brian, his wife, and the photographer laugh.)
Jihyun: What was the most difficult thing when you got out of Hanawon (resettlement center for North Korean defectors)?
Brian: When I first graduated from Hanawon, I still had a thick North Korean accent so people looked at me whenever I started talking, which made me so uncomfortable.
Jihyun: What was your biggest challenge in North Korea? What's your biggest challenge in South Korea?
Brian: In North Korea I didn’t have a lot of difficulty because I was lucky to have a well-off family there. In fact, after I came to South Korea I started having a lot of difficulties because I had to adjust to the new society.
I think getting a job is one of the most difficult challenges for many resettled North Korean refugees. Especially since I am about to graduate from college and have a wife and a baby coming, I feel a little pressure. I just want more South Korean companies to hire more resettled North Koreans without discrimination/stereotype. I have heard from many of my North Korean friends that they have a hard time getting jobs because many companies have negative stereotypes about North Korean people, so they don’t want to hire North Korean candidates.
I am not saying that they have to hire us because we are from North Korea, but I want more companies to willingly hire us if we are qualified regardless of our background.
Also, I believe North Korean defectors in South Korea are still underprivileged in society and have a lot of obstacles. I hope there will be more effective job training and employment programs until more resettled North Koreans settle down in their specific work fields.
Jihyun: What is it like living in freedom in South Korea?
Brian: I really appreciate the freedom that I have here. In some of my college classes, I got to study the South Korean constitution that guarantees our freedom. There are so many types of freedom that I can enjoy. I can’t even count them because there are so many. One thing is the freedom of traveling anywhere I want. Back in North Korea, even traveling to another area was so difficult. Here, as long as I don’t cause trouble or break the law, no one can take away my freedom of movement.
Jihyun: Have you helped any other defectors resettle in South Korea? How?
Brian: Well, I wish I could do more, but right now what I can do is to help other resettled North Korean refugees who want to go to college by sharing my experience and giving them useful tips and advice about college life.
Jihyun: Have your perceptions of Americans and South Koreans changed?
Brian: In North Korea I didn’t really think South Koreans were very different than us because I thought we were all Koreans—the same blood. However, my perception of Americans changed a lot especially after I met LiNK staff and learned about LiNK's supporters.
I used to think Americans were so weird and selfish, because that was how I was taught about Americans in North Korea.
When I was caught by the Chinese police in China, LiNK helped me so much to be released and come to South Korea. I was so moved by that.
Jihyun: What advice would you give to a friend who just arrived in South Korea?
Brian: I want to share everything I have learned with him. I would say to him that he has to do what he wants. There are many options that you can choose for what you are going to do in this new society. If you don’t want to regret your decision in the future, you have to do what you like.
Jihyun: How often do you think about North Korea? What do you think about?
Brian: Not quite often, but I start thinking about North Korea when I am stressed out about my studies or finding a job, because I didn’t really worry about those kinds of things back in North Korea. When I am thinking of North Korea, I usually picture hanging out with my friends there. We played a lot of games, including card games. Also I liked drinking with my good friends too, haha.
Lastly I want to take this chance to say thanks to LiNK staff, volunteers, and supporters. I always appreciate them and thinking about them gives a lot of hope and motivation to do my best for my life.
